Slough History Online logo
Advanced Search
search tips
  HomeThemes Your StoryWhat's New?Partners Send an e-postcard  
 
   
Smoke, Steam and (Computer) Chips
 
Articles
Catching criminals
Elliman, Sons & Co.
Slough and District Co-op
Illuminating times - the arrival of electricity
All aboard! - Slough's first buses
Horlicks
Ladybirds fly into Langley
Mars - the chocolate planet
The last (but one) canal built in Britain
Slough Trading Estate - from 'Dump' to 'New Slough'
Brickmaking in Slough
ICI
Aspro - from Australia to Slough
 
Your Slough
The Bank Run
Working on the trains

Got something to add?
Tell us your story.
 
 
More Themes
Picture Gallery
Picture Gallery - The Buildings of Slough
Slough Through the Ages
Living in Slough
Famous Slough
Smoke, Steam and (Computer) Chips
Bricks & Mortar
Green Fields of Slough
Victorian Slough
Transport in Slough
Slough at Leisure
Special Days
Sporting Slough
History of Cippenham
Myths and Legends
Chroniclers of Slough
Reminiscences
Secret Slough
On A Lighter Note...
  Themes Homepage > Mars - the chocolate planet
 
Smoke, Steam and (Computer) Chips
Mars - the chocolate planet

go to first sectiongo to previous sectionprevious sectionnext sectiongo to next sectiongo to last section

Although the Mars factory was set up and owned by an American, Forrest Mars Sr., the Mars Bar was developed and first produced in Slough over 70 years ago. Interestingly, Britain ranks as Mars' biggest market and not the U.S.

In 1932 Forrest Mars Sr. decided to start up a confectionery business in Britain. With only £5,000 to achieve his goal, he began with second-hand equipment and a small kitchen on the Slough Estate, living in a one-room flat behind the 'factory'. The recipe for the Mars Bar was based on the American Milky Way, adapted to suit the British preference for sweeter confectionery.

Mars Limited was registered on 17 May 1932, and on August Bank Holiday Monday, in his freezing kitchen, and with only four employees, the first Mars Bars were produced.

Forrest Mars realised he would not be able to manufacture his own chocolate for many years, so these early Mars Bars were in fact coated in chocolate bought from Birmingham-based Cadbury.

Mars was unusual for its time in introducing benefits for its workers. These included a pension plan, an in-house doctor, a cafeteria and a newsletter.

More than seven decades later, the Mars Bar is still popular and has been reproduced in different sizes, as ice cream and as milk drinks. Mars merged with Pedigree Masterfoods in 2002 into Masterfoods. The company has 2000 employees and produces 3 million Mars Bars a day.

 
go to first sectiongo to previous sectionprevious sectionnext sectiongo to next sectiongo to last section
 
  Themes Homepage > Mars - the chocolate planet
 
                            Working in partnership with New Opportunities Fund logo
  SoPSE logo www.slough.gov.uk